All big Businesses today were once small Businesses. so what changed? did they get lucky or did they have a vision, a plan and a desire to succeed? Chances are they all dedicated themselves to consistent improvement.
Small businesses in Australia today are small mainly because they think Small and in turn they act small and as they fight for survival they stay small. they produce brochures, business cards and letterheads from a computer and it shows.
Technology today lets the smallest business share many of the advantages of big image business without the heavy overhead costs but most people just ignore these business tools and don't work them to their advantage.
You do need to spend money on the basics to get them right but you don't need to spend a fortune. You'll be surprised at how little some items really cost and how far you can spread the payments.
Networking is essential join a business g networking group and get a whole team of people finding leads for you.
Visualize your big company image and where you want it to be in 12 months time.
Action Plan ... Create a Big Image in 10 Steps.
1. Company Brochure, Minimum 1,000 professionally printed in colour with relevant background graphics.
2. Professionally printed letterheads, brochures, flyers plus with compliments slips.
3. Business cards that work and support your message.
4. I Phone with full services for on the run with Bluetooth in the car.
5. Office Phone that can divert to the mobile or answering service.
6. A well equipped office either in a suite or a dedicated home office.
7. A website today is a business essential get it done professionally because it shows.
8.Promote shamelessly. Be bold and creative, plan press releases, promotions, letter campaigns, Newsletters, sales presentations and talk to everyone about your business.
9. A small written plan that details daily business building activities for the next 3 months. Spend just 1 hour per day working with your plan building your business.
10. Social networking is essential with LinkedIn, facebook and Twitter being the minimum.
Regards, Reg Templer
Business Guerrillas
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