You're In the Magical Moments Business.

Ask a Marketer what business you're in and you might be surprised at the answer.

Publicans are in the entertainment business and so are Shopping Centres. Restaurants are in the Leisure Time Entertainment Business. Café’s are now alternatives for meeting places, boardrooms, and clubs and home kitchens.

Disney, as in Disneyland has defined business even further by being in the Magical Moments Business and this now applies to all businesses.

To gain competitive advantage, companies should install a magical moment’s culture that will carry through into the market place. It raises the bar for customer service even further and is in fact an addition to fantastic customer service.

Magical Moments should be designed to take the complete buying process from one now painful process to a series of magical moments that follow on from each other.

MM 1. You make a call to a local store and they answer the phone with a bright "Good Morning Mrs XYZ " because they have number recognition on incoming calls.

MM 2. The person who answers the phone "Can help you".    

MM 3. When you visit the store you receive a sample fragrance or flower and someone takes you to the appropriate department and introduces you.

MM 4. There is a central customer lounge where your partner can get a coffee and wait for you in comfortable surrounds.

MM 5. The alteration will be ready today and will be delivered to your home.

MM 6. Before leaving the store they validate your parking ticket.

MM 7. Before your alteration is delivered they phone just to let you know its coming. It's delivered, on time, with a small pack of complimentary chocolates.

Suddenly the Discounters with "Loud Ads and cut margins are under threat because the world is changing, times are better, incomes are going up, production costs are coming down and to the customer, "Value is now the key element of shopping" price is secondary.

Magical moments are here, in Australia but not commonly used because nobody can bother retraining staff to deliver them and really care.  Want a REAL competitive advantage?” build a magical moments program for your business and try it.  

Regards, Reg Templer.